Discover expert insights on what's breaking through the noise, losing attention and what deserves a comeback in brand storytelling. Don't miss contributions from Jurors at George P. Johnson Experience Marketing, Champagne & Gyoza, Fortune Brand Studio, The Greats Story Lab, Blackbird Agency, Prophet, FINIEN and the School of Visual Arts.
Flying Bisons partnered with XTB to refresh its brand, creating a modern logo that stands out across global markets. From visuals to messaging, the transformation created a fresher, more human-centered experience. Read more to see how the full rebrand breathed new life into XTB’s identity.
Juror Leonardo Arcoverde, SVP and Creative Director at Area 23, is an award-winning creative with a decade of experience turning briefs into ideas that win clients, launches and the occasional trophy. Read more to see what Leo recommends when packaging an entry.