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Juror Spotlight

Masaki Iwabuchi

AIVA Juror Masaki Iwabuchi, Lead Strategic Design Futurist at JP Morgan Chase & Co, is an interdisciplinary designer, artist, and futurist based in New York. He specializes in Speculative Design, envisioning future scenarios, socio-technical visions, and beautiful dreams through various media, including photography, writing, video, and interactive prototypes. He obtained his BE and MA degrees from the University of Tokyo and an MFA in Design and Technology from Parsons School of Design. His works have been showcased worldwide in exhibitions and art events, such as the Recto Verso Gallery in Tokyo and the NYC Media Lab. Since 2021, he has been a strategic design futurist at JPMorgan Chase, where he applies his artistic sensibilities in the business sector. In this role, he leads the envisioning of future scenarios and maps out potential opportunities within the organization.

We sat down with Masaki to dive further into what he does in his unique role, and learned how the sounds of stepping on wet grass and the smell of coffee keep him grounded and inspired.

This season at the Communicator Awards, we’re celebrating connection. When you take on new projects, how do you get to know new audiences?
Knowing your audience and empathizing deeply with them is the first step of a project. To this end, I often interview my audience and conduct workshops with them. Rather than viewing your audience as quantitative data, the qualitative insights gained from dialogue can be a great stimulus for our deliverables. They know our appropriate direction, not us!

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